Vendor Spotlight: Joe Bruce

joe bruce

A half century of fly fishing, as well as tying flies, has given me a pretty good understanding of fish and a better appreciation of their environment. It wasn’t always that way though; my first experience with the fly rod was not a pretty sight. I bought a dozen flies from a department store for a dollar (you can imagine the quality) and went to a farm pond armed with my Dad’s hardware store outfit. I actually did catch some bluegill, though, and was hooked. Soon after, I started to tie my own flies. I bought my first fly tying kit for eight dollars and proceeded to tie some strange flies with it. Some of the results actually worked on bass, panfish and saltwater species. This inspired a love of designing flies that has never left me.

I opened The Fisherman’s Edge Fly Shop in 1989 and it existed for fifteen years before I decided to retire and play more, (my wife always felt I played before this). In those years I helped thousands of folks to enjoy fly fishing and in the process I kept maturing and expanding my love for the sport. I became a freelance writer, authored four books and numerous booklets on fly fishing and tying. I’m always tinkering at the tying bench trying to create that “silver bullet,” the fly that will catch every fish, every time ….I’m still looking.

joe bruce


All the flies on this site are time-tested through years plowing the waters of the United States as well as the world and are tied by me personally.

Visit Joe at the Maryland Fly Fishing Show and check out his new book!


  4 comments for “Vendor Spotlight: Joe Bruce

  1. Thomas Denney
    February 7, 2018 at 9:12 am

    “If anything, fly fishing was and is for me a constant state of excitement…” V. Marinaro.

    Thanks Joe for selling me my first fly rod…hope to see you there.

  2. Lyle Bradford
    February 7, 2018 at 12:29 pm

    Hello Joe! I hope too make it to the show but I’ve been having some health issues so I’m hoping i can still make it! I was also wondering if our mutual friend C.R is still with us? I lost contact with him shortly after he moved. Thank You!

    • February 8, 2018 at 9:17 am

      Talked to CR a while back, battling Diabetes, but seemed in good spirits. Lives out west now near his daughter, forgot what state.

      • Lyle Bradford
        February 8, 2018 at 11:16 am

        Yes! I knew he moved out west but wasn’t sure what state either. I was thinking about him the other day n then i saw your vendor spot light n figured what a coincidence or just a cool deal that you popped up! I’ve had some serious health issues also. Transplant in 2006 n then double colon cancer 2015. But I’m still kicking n tying flies! Thank You for getting back too me! Much appreciated! Does CR have Facebook?

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